March 23, 2010 
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Without legal precedent
What is it about our "better than virtual office" package that made over 10 independent law offices sign up in just over one month? One of our lawyers has been with us since we opened our Yorkville location in April - she told us at then that it was solely our package that allowed her to go solo and start her own firm.
I thought it was time for me to investigate how she has made use of this service and its advantages.
When asked about the benefits she said with a smile, "More money in my pocket."
She went on to say that it felt like our 12hr free boardroom or meeting room deal was custom tailored to her needs. Her meetings almost never lasted over an hour and she has had at most 8 to10 meetings a month. She was often in our boardroom for just 20 minutes - taking advantage of our half hour booking increments - before leaving for lunch and then returning for her next meeting if she had one. In the 7 months she had been with us she never paid a penny extra for renting space, or having to use a phone while in the boardroom or having to connect to the internet (or having to use the projector or the 50" plasma - although I doubt she ever had to). Fixing her total operating cost at $149/month, our "better than a virtual office" package allowed her to spend more money elsewhere - like a Prada bag.
"But I also invest a lot of money into marketing and client relations" she said, after flashing the Prada bag. "The money I save every month in rent I reinvest into my business - I am thinking of hiring a legal assistant next year who can work from home, because I have enough business and enough free cash at the end of the month to do so."
"A year ago I was making hourly wages at a law office, but now I run my own office! I enjoy the prestige and the pride that goes with running my own law office. It is more work, but it is more exciting and rewarding, too."
She explained that if she hadn't found us last April, she wouldn't have taken the plunge so confidently. Now that she did, she feels it was the best choice ever and looks forward to a successful new year. There are other advantages I gathered from some of our other clients - our multiple locations. Our Etobicoke location allowed a Toronto based lawyer to meet his Mississauga clients half way. Once you are on our network you can use any of our centers interchangeably. With our new North York (Yonge and Sheppard) location opening soon I imagine there to be more versatility with the use of our many locations.
If we keep getting lawyers and law offices at this rate, should we get a full time legal assistant to work with our administrative assistant? That wasn't a good idea I was told - lawyer files are confidential and one person seeing multiple law office files is a lawsuit waiting to happen.
Well, that idea was just an idea - and for now we are focused on the new opening of our Yonge and Sheppard location. 4 locations - 2 downtown, 1 North York, and 1 Etobicoke - is reason enough to sign with us. Meet your clients anywhere that is convenient. A real office can't offer that type of flexibility. A virtual office can't offer that kind of service. Hence, our "better than a virtual office" package - It's an office that makes sense.
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